The Cost-Saving Benefits of Using a Website Builder for Your Small Business
A small business without a website is missing out on major opportunities to market, promote, sell and connect with customers. Every day that passes without a website is a lost opportunity to expand your reach into the local community and beyond. Websites serve as anchors for all your marketing efforts, helping you to connect with new audiences and keep existing ones engaged with your brand.
The cost of a website isn’t necessarily as expensive as you might think. A professional designer can cost thousands, but you can create a fully-functional and mobile-friendly site for an affordable price using a website builder. The average cost of a website builder is $4-$25 per month, making it easier to fit within tight budgets than hiring a skilled design professional.
Website builders are also designed to make it easy for anyone to use, even those with no prior web experience. They provide a simple, intuitive interface that is easy to navigate and allows users to drag-and-drop elements into place. This helps you to save on the cost of training a dedicated webmaster or IT support team to maintain your site over time.
Most website builder platforms come with templates to help you get started. These are a great starting point to help you determine how your business will look and feel online, so that you can tailor your message and target audience for each page. They can also be a great way to quickly test different layouts and styles to see what your audiences respond to best.
Once you have a basic template in place, most website builders let you add pages by duplicating them. This makes it quick and easy to set up new products, services, or blog posts and to see how they work with your overall layout. You can usually customize colors and other settings to make the page truly your own, without having to go back to the original template and start from scratch.
If you’re selling products or services through your website, you can create a shopping cart to allow visitors to purchase items from your store. Many website builders come with built-in payment processing, allowing you to set up a merchant account within your account and start accepting credit cards from your customers. These systems can be a lot cheaper than hiring a third-party vendor to handle the payments for you, and you’ll have the added benefit of keeping all your business data and transactions in one place.
There are lots of other ways a website can help your business, from serving as a digital brochure to facilitating an online customer service conversation. The cost- saving benefits of a website builder mean it’s more affordable than ever for small businesses to invest in this essential tool. So, don’t wait any longer — get your site up and running today!
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